Alphabet Inc. is the parent company of Google and one of the worldu2019s most influential technology giants. Its products, such as the search engine, cloud computing, and advertising services, have grown to become of leading use to businesses and consumers. Consequently, GOOG stock has been a rewarding asset to invest in becoming a popular choice for many investors. However, valuation of intrinsic value of GOOG stock and market sentiment is challenging to most investors . Thus, in this article, GOOG valuation metrics and market sentiment are analyzed to help investors make knowledgeable investment choices. Intrinsic value of a company refers to the value of that company, which is computed in various ways. Some of the methods applied in finding the intrinsic value of GOOG stock:DCF modelThis projection comprises future cash flows of organization and then discounted back to the current rates of interest. Based on historical GOOG growth rates, revenue projections, and cost composition, analysts found the intrinsic value of GOOG to be between $1,200 to $1,500 per share.P/E methodIt involves comparing a stocku2019s present cost in the stock exchange and its earnings per share . GOOG P/E ratio is approximately 25, which are beyond than the industry averages, suggesting investors are willing to pay more for earnings with GOOG.

Market sentiment is the aggregate view of investors on a particular stock. Despite being an objective measure of a companyu2019s worth, intrinsic value can be overtaken by market sentiment in the short run, which will affect the stock price. Technical analysis is the examination of historical price and volume patterns to establish future trends. From the technical viewpoint, the GOOG stock is on an upward trend, with a definitive bottom at $1,000 a share. Analysts offer three recommendations, a buy, a sell, or a hold based on their analysis of the company and the market. The consensus among analysts is that the GOOG stock is a buy, with a target of more than $1,400 per share. News and events, such as a new product, new partnerships, or positive regulatory decisions, will create a positive externality that will increase market sentiment. Negative news or occurrences would have the opposite effect. Based on the above analysis of intrinsic value and market sentiment, GOOG shares are fairly valued. The companyu2019s strong inventories, huge potential for development and market sentiment indicate a great value for long-term investors. Note that all investments have risks, and any decision should be taken after considering oneu2019s risk profile. This article is used only for information and is not an investment advice. Past performance is not an indicator of the future. Consult a professional financial advisor before making any bet.